Think you know how to keep off the winter pounds? Take this quiz to test your holiday food IQ.
Goal of this project was to create a nutrition quiz for the holidays that would be engaging, challenging, and easy to take across all devices. Target audience is the visitor who already feels they make good choices holiday foods. The game experience takes the “easy to understand, but hard to succeed approach” with lighthearted messaging and fun interactions. This quiz is fully responsive and includes sharing of scores to Facebook. My role included concept and creative brief, UX design, and interaction/visual design
With development & content collaboration, this project was the most successful holiday post to date. Analytics from Facebook shows over 1,000 organic reach, 11,000 paid reach and 1.5 times longer engagement on site.