Package re-design of a new gift set from Penzeys spices. The existing logo has be worked to fit a more contemporary attitude toward cooking. The spice sets include three complimentary spices stacked in triangular packaging. The canisters themselves contain the label tucked behind a removable plate with a recipe that utilizes the spices in the package.
As part of increasing the brand’s social presence, the recipe card also includes instructions for users to capture photos of their finished recipes and use of the product. A Facebook competition will feature the wining entries submitted to a leading culinary magazine.